The platform is rolling out a updated setting that allows them to lessen the amount of AI-made content appearing in their timelines. This step comes as the platform revealed that it now features in excess of 1 thousand million content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a full-scale release. This advancement aligns with a rise in content created by AI, driven by recent content generation software.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing video streams on a competing service exclusively feature clips produced artificially. A considerable share of this content is deemed low-quality AI content, a term for poor-quality, factory-style content that is frequently nonsensical or surreal.
“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we aim to offer the community the option to see more or less of that, based on their own likes,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are currently 1.3 billion videos on its service tagged as AI-generated. Overall, over 100 m pieces of content are added to the platform every day, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Viewers will be capable of decrease or raise the volume of AI-generated videos they view by accessing the topic control feature in the platform and choosing AI-made media. Other topics that currently be controlled under the setting encompass news, fashion, aesthetics, and dance.
Platform Guidelines
TikTok’s policies oblige content makers to label “realistic” AI-generated content, and it forbids dangerous deepfakes of public figures or crisis events. Any realistic AI video that is without a tag can be deleted under its community policies.
Furthermore, the app will henceforth add an “AI-made” watermark to content made using its built-in AI features, or detected by an cross-platform project for identifying artificial media. This measure is aimed to deter users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is additionally launching a $2 million educational fund for experts and institutions to produce informative material about using AI responsibly. This initiative will benefit non-profit groups specializing in teaching programming and robotics.
Platform Protection
The video-sharing app has defended its moderation strategy, amid discussion over proposals to cut jobs for a large number of safety staff in the United Kingdom. It is set to eliminate hundreds of positions in its content moderation team in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official stated that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most harmful content prior to it is viewed by people. The platform announced a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to intervention by its machine learning processes.
It is vital to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to minimize viewing of dangerous material as rapidly, which is why a significant AI assistance is really helping us work at speed.”
